Cooperative Marketing Program Discontinued
I met this lady at our last National Board Meeting and think she is going to be good--with new and fresh ideas.
Shirley
Below is copy of her letter to the ACBL Board of Directors Members
Beginning in January 2003, the Cooperative Marketing Program will be eliminated. Few units have been participating and the rewards have been slim for the amount of work required of you. We know that you already are working hard at recruiting and retaining your members and are here to assist you in these efforts rather than make your volunteer activities more burdensome. This Member Status Report (for December activities) will be the last you receive. As the new director of marketing, I am working with members and staff to review all the various marketing incentive and reward programs for units, clubs and teachers with an eye toward our ultimate goals: service to our members and promotion of the great game of bridge. I welcome your feedback and suggestions. The new program for units will be announced in membership updates sent to you in February. You will receive only one update of your membership each month, the document that comes to you via e-mail with the subject heading "In and Out Report." This list later will include a space for you to continue to note the reason why a current member has not renewed. This is extremely valuable information as we develop programs to retain our members. You soon also will receive text files with your members e-mail addresses, as many of you have requested (though we suspect you may have more of these than we do!) You will not be required to return the list, nor will you be asked to complete the Annual Marketing Survey. However, we will continue to rely on your help to keep us up to date on e-mail addresses, address changes, etc., in addition to the reasons for non-renewal. We are working on a method for you to return them electronically. We will, however, ask that you maintain a Unit Electronic Coordinator, by far the most efficient way for communication both to you and from you. Please make sure your unit officers receive a copy of this letter. If you or they have any questions, contact Carol Robertson, manager of the Clubs and Membership Department, or me. And again, do not hesitate to send your suggestions on how we can enhance your marketing efforts. Sincerely, Linda Granell Director of Marketing American Contract Bridge League 901-332-5586 ext. 332 |