You do the advertising. We’ll help pay!
It is a simple formula: the future of our game is dependent on the numbers of people we teach how to play and welcome into our newcomer programs. Where do we find these newcomers? Many of our clubs and teachers have had great success through their advertising campaigns--- and we want to help you expand those campaigns.
Effective January 1, 2004, the ACBL Cooperative Advertising Program will refund you 75 percent of advertising costs up to $1000 ($750 for $1000 or more in expenses) per program specifically for beginner bridge lessons, newcomer programs and ACBL recruitment.
There will be changes in the eligibility for reimbursement. We hope that the new requirements will be more clear than they have been in the past. You will note that reimbursements for some categories have been deleted---such as member newsletters and postage – in order that the program specifically support its namesake: ADVERTSING.
Please note the requirements carefully to ensure you receive proper reimbursement. We welcome your feedback for future changes in the program.
1. Advertising must be for newcomer programs, beginner bridge lessons, or ACBL membership recruitment.
2. The ACBL *logo or the words American Contract Bridge League must appear in the advertisement. We encourage but do not require you to use the advertising templates now available at the ACBL web site.
*Log art and advertising templates may be downloaded from the
ACBL at www.acbl.org under “Information” and then
“Cooperative Advertising Program.”
3. Reimbursements are made by program. For Example, if you spend $1,000 on newspaper advertising and $500 for fliers for the same lesson series, your total reimbursement will be $750, not $1,000.
· Newspapers
· Magazines
· Direct mail pieces
· Yellow page advertising
· Catalogs
· Posters/fliers for public distribution
· Billboards
· Television
· Radio
· Online commercial web sites*
*Online commercial web sites are those affiliated with a professional media organization such as the Washington Post Online (MyWashingtonPost.com), licensed business web sites such as Yahoo! Or community sites such as those for chamber of commerce. Personal, club, unit or district web sites are excluded.
Cost of advertising placement
Cost of advertising reproduction (i.e. copies of fliers)
Remember the new 15% discount cards available to ACBL members from
CopyMax.
Items not Eligible for Reimbursement
· Ads placed in the Bridge Bulletin
· Calendars
· Tournament Schedules
· Club, Unit or District Newsletters
· Postage
· Web publishing or maintenance
· Club, Unit, or District directories
· Supplies (i.e., labels, envelopes, etc.)
· Signage
· Promotional or specialty items (i.e.; pens, pencils, coffee mugs,
T-shirts, etc.)
HOW TO Get Reimbursed:
Send a copy of the advertisement tear sheet with a copy of the invoice and/or receipt (for radio and television, send a copy of the script; for ads placed on an online commercial web site, send a copy of the link or insertion order) to:
Ruth Francis
Marketing Department
American Contract Bridge League
2990 Airways Blvd
Memphis, TN 38116-7754
901-332-5586, Ext. 1368
901-332-7754 (FAX)
901-332-7755 ruth.francis@acbl.org
Be sure to include your name and a daytime phone number or e-mail address where we may contact you.
You may expect to receive your reimbursement in 4 – 6 weeks, or you will be contacted if your materials do not meet CAP requirements.