ACBL Marketing Matters

We're often asked how many bridge players there are, so we decided to find out. The ACBL commissioned a study this year and learned 25.1 million Americans know how to play. 18.7 million currently play and of these, 2.4 million play at least once a week. We've found our target population—let's go get 'em! To help you reach non-member players, be sure to take advantage of the Cooperative Advertising Program.

They'd Rather not Eat Cake

If you were trapped on a desert island and had to choose fellow survivors, who would you choose. Only 15.1% of bridge players in our nationwide survey chose “Betty Crocker,” while 42.3 percent chose “Three other people for bridge.” These and many other interesting survey results will be posted on the web
site soon and published in the June Bridge Bulletin.

Bridge Is Cool!

“In the past few years, the game—along with other retro favorites such as bowling shirts, TV dinners and kitten heels—has made a comeback among a younger, hipper crowd. It's even become a craze in London, winning fans including Sting and the guys from Radiohead, and making bridge clubs the place to be.” - Washington Post, Feb. 29, 2004

We've added this and other quotes to help with your marketing efforts. Go to Testimonials.

10 & 3

Take special note of the 10 and 3 schedule for all games at the Atlanta NABC this summer and the changes in times and dates for our special programs. We also are asking for pre-registration for teacher and club director training. The Atlanta NABC page now has separate listings for education programs, special events and celebrity speakers.

Mix and Match Discounts

The ACBL Product Store announces the new "mix and match" discount for our five Bridge Series texts and E-Z Guides for quantities below 100. For example, you can purchase eight Bidding (Club) and eight Play of the Hand (Diamond) books and receive the 16-book discount ($10.25 each). Additional Star Teacher discounts will apply.
Go to Teaching Materials for the complete price list.


May 2005	Volume 2, Number 5
The mission of the ACBL is to serve the bridge-related interests of its members and to promote and sustain the game of bridge. In This Issue: 25M Potential Members They'd Rather not Eat Cake Bridge Is Hip! 10 & 3 Mix and Match	25 Million Potential Members We're often asked how many bridge players there are, so we decided to find out. The ACBL commissioned a study this year and learned 25.1 million Americans know how to play. 18.7 million currently play and of these, 2.4 million play at least once a week. We've found our target population—let's go get 'em! To help you reach non-member players, be sure to take advantage of the Cooperative Advertising Program. They'd Rather not Eat Cake If you were trapped on a desert island and had to choose fellow survivors, who would you choose. Only 15.1% of bridge players in our nationwide survey chose “Betty Crocker,” while 42.3 percent chose “Three other people for bridge.” These and many other interesting survey results will be posted on the web site soon and published in the June Bridge Bulletin. Bridge Is Cool! “In the past few years, the game—along with other retro favorites such as bowling shirts, TV dinners and kitten heels—has made a comeback among a younger, hipper crowd. It's even become a craze in London, winning fans including Sting and the guys from Radiohead, and making bridge clubs the place to be.” - Washington Post, Feb. 29, 2004 We've added this and other quotes to help with your marketing efforts. Go to Testimonials. 10 & 3 Take special note of the 10 and 3 schedule for all games at the Atlanta NABC this summer and the changes in times and dates for our special programs. We also are asking for pre-registration for teacher and club director training. The Atlanta NABC page now has separate listings for education programs, special events and celebrity speakers. Mix and Match Discounts The ACBL Product Store announces the new "mix and match" discount for our five Bridge Series texts and E-Z Guides for quantities below 100. For example, you can purchase eight Bidding (Club) and eight Play of the Hand (Diamond) books and receive the 16-book discount ($10.25 each). Additional Star Teacher discounts will apply. Go to Teaching Materials for the complete price list.
	Contact Us We hope you are enjoying ACBL Marketing Matters. We welcome and encourage your comments and suggestions about our services. You can e-mail us at: marketing@acbl.org For additional information and services for clubs and teachers, please contact us toll free at 800-467-1623 or e-mail us at service@acbl.org. You may also visit http://www.acbl.org/ American Contract Bridge League 2990 Airways Blvd. Memphis TN 38116 Copyright (c) 2005 ACBL All Rights Reserved

25 Million Potential Members

They'd Rather not Eat Cake

Bridge Is Cool!

10 & 3

Mix and Match Discounts

Contact Us