March Marketing Matters

ACBL on the Road

The ACBL will be taking its game on the road,

exhibiting at four major conventions during 2004:

Florida Senior Expo
Jacksonville FL
April 28 - 29

Origins International Game Expo
Columbus OH
June 24 - 27

National Education Association
Washington D.C.
July 2 - 4

AARP
Las Vegas NV
Oct. 14 - 16

If you would like to volunteer to work with the ACBL at any of these events, volunteer participation is welcomed!

To volunteer please contact Tawni Fite in the Marketing Department at

901-332-5586, ext. 1357 or via e-mail at tawni.fite@acbl.org.

_______________________________________________________

Want to take your game on the road?

The ACBL has created new, lightweight trade show exhibit displays

to help you promote our great game.

These displays are for events where the audience is primarily non-members, such as health fairs or Senior Olympics Games, and because of limited supplies,

are not available for clubs or tournaments.

We ask that you provide the name and date of the event where you will exhibit, as well as a shipping address and contact information.

However, we do not ask that the display be returned, so

you will be able to use it later for other purposes.

To order a complimentary display, please contact Ruth Francis in the Marketing Department via e-mail at ruth.francis@acbl.org.

Click here to see a sample display.


March 2004	Volume 1, Number 3
The mission of the ACBL is to serve the bridge-related interests of its members and to promote and sustain the game of bridge. In this Issue: Watch the ACBL Video ACBL on the Road Bridge for Youth Brochures Marketing Does Matter *Contact Us	Watch the ACBL Video Promote the game of bridge to students, community groups or potential sponsors. The ACBL recently was featured as a Champion of Industry by Pat Summerall Productions on CNN Headline News Network. A five-minute Summerall-produced video now is ready for viewing and is a great sampling of an NABC for players who have not yet experienced one of our premier tournaments. The video features footage from the 2003 Fall North American Bridge Championships in New Orleans, including shots of players intent on their cards and directors busily entering their scores. It also features interviews with ACBL CEO Jay Baum, world champion Nick Nickell, teachers Audrey Grant and Barbara Seagram and tournament director Donna Compton. Click here to watch the ACBL video.
	ACBL on the Road The ACBL will be taking its game on the road, exhibiting at four major conventions during 2004: Florida Senior Expo Jacksonville FL April 28 - 29 Origins International Game Expo Columbus OH June 24 - 27 National Education Association Washington D.C. July 2 - 4 AARP Las Vegas NV Oct. 14 - 16 If you would like to volunteer to work with the ACBL at any of these events, volunteer participation is welcomed! To volunteer please contact Tawni Fite in the Marketing Department at 901-332-5586, ext. 1357 or via e-mail at tawni.fite@acbl.org. _______________________________________________________ Want to take your game on the road? The ACBL has created new, lightweight trade show exhibit displays to help you promote our great game. These displays are for events where the audience is primarily non-members, such as health fairs or Senior Olympics Games, and because of limited supplies, are not available for clubs or tournaments. We ask that you provide the name and date of the event where you will exhibit, as well as a shipping address and contact information. However, we do not ask that the display be returned, so you will be able to use it later for other purposes. To order a complimentary display, please contact Ruth Francis in the Marketing Department via e-mail at ruth.francis@acbl.org. Click here to see a sample display.
	New School Bridge for Youth Brochures Lifelong learning is in the cards The ACBL School Bridge Lesson Series program is designed to help you bring the joy of bridge to schools. Now with new school Bridge for Youth brochures, developed for presentation to school officials, we hope to have made the task of getting bridge in schools easier for you. To request a brochure, please contact Mary Oshlag in the Education Department at 901-332-5586, ext. 1352 or via e-mail at mary.oshlag@acbl.org. Click here to view the Bridge for Youth - Information for School Officials brochure. Click here to view the Information for Teachers flyer.
	Marketing Does Matter If you've not taken advantage of our cooperative advertising money, here's what you are missing. "The current 75% support (from the ACBL) is amazingly generous. It enables you to get 400% more bang for your buck. The ads offered are also very eye-catching and have a great flavor ('branding'). Anyone serious about growing their club and bringing newcomers into the game is darn lucky to have ACBL support behind them... and silly to not take advantage of it." Marti Ronemus, owner, Bridge Boardroom, York PA "YES, YES, YES - MARKETING DOES MATTER. As a teacher for those exciting beginner classes and director for the newcomers, I believe we are fortunate to have this financial support available to help us from the ACBL to reach those future bridge players. They are out there and they will come if we let them know we are here for them. It just takes a little marketing effort." Peg Cundiff, ACBL Teacher Accreditation Trainer Click here to learn more about our the ACBL Cooperative Advertising Program.
	Contact Us We hope you are enjoying ACBL Marketing Matters. We welcome and encourage your comments and suggestions about our services. For additional information and services for clubs and teachers, please contact us toll free at 800-467-1623 or 901-332-5586, ext. 1357, or e-mail us at marketing@acbl.org. You may also visit www.acbl.org American Contract Bridge League 2990 Airways Blvd. Memphis TN 38116 Copyright (c) 2004 ACBL All Rights Reserved