The mission of the ACBL is to serve the bridge-related interests of its
members and to promote and sustain the game of bridge.
In
this Issue:
*Bridge in Your Neighborhood
*Learn to Play Bridge
*Cash In On the Cap
*Reno Recap
Hometowner Program
&
Bill Gates
*Contact Us
Bridge in Your Neighborhood
Bridge in Your Neighborhood
brochure templates now are available.
This is a great marketing tool and can be used for
distribution to local chambers of commerce,
convention and visitors bureaus or public events.
Sample Brochure:
Click here to view a sample brochure with information on
Bridge in Your Neighborhood
for the Jacksonville, Fla. area.
Brochure Template:
Click here to download the
Bridge in Your Neighborhood template
and add your club and teacher information.
NOTE: It may take a few minutes to download the template
as it is a high-resolution file for printing purposes.
INSTRUCTIONS:
After downloading you will need to save the pdf file and send to your printer with your customized copy for the two inside pages.
The printer will then be able to overprint your copy
onto the template for a quality brochure.
Learn to Play Bridge
If you are looking for a good online resource for your students,tell them about the free Learn to Play Bridge download
by Fred Gitelman available at www.acbl.org.
More than 40,000 people have downloaded the program and
have found it to be user-friendly and exceptionally comprehensible.
Click here to download this free bridge tutorial,
or send your students to www.acbl.org and look for the
Learn to Play Bridge symbol (as seen above) on the home page.
Cash
In On the CAP
Many teachers have been taking advantage of the
new ACBL Cooperative Advertising Program,
which refunds 75 percent of advertising cost up to $1000 per project.
Read
the success stories below:
"Last week I
ran an ad in the Beaufort Gazette
advertising my bridge lessons using a template from the ACBL.
The response has been great. I will end up with
seven or eight tables. People are still calling, so won’t
know how many (tables) until the dust settles.
This does not include a group that wants to start in April.
Yeah!"
Eugenia Ogden
Saint Helena’s Island SC
"We
ran the ad five days from Monday, Jan. 19 through Friday, Jan. 23.
We received about 60 calls during the week the ad ran about
the bridge lessons and signed up a class of 31.
We consider it a real success. Most participants were either
party
bridge players or had played very little bridge in the past.
I think it was so good that I will plan to do it again in April!"
Bob Simrak
Tucson AZ
For details on the CAP please visit us online at www.acbl.org
and look under Information/Cooperative Advertising,
or contact Ruth Francis in the ACBL Marketing Department
via e-mail at ruth.francis@acbl.org.
Reno Recap
Hometowner Press Release Program
The ACBL distributed press releases during the2004 Spring NABC in Reno on North American event winners
and highlighted members through our
Hometowner Press Release Program.
Click here to read one of the stories that
resulted from the hometowner effort.
Bill Gates in Reno
Microsoft founder Bill Gates competed at the
Spring NABC in Reno last month.
Although Gates and his teammates were not able to pull off a
North American win, the richest man in America did comment,
"I'll never go pro, but over the years I hope to get better."
Click here to read the Reno Gazette-Journal article.
The Gates story also gained national exposure for the
ACBL and the game of bridge,
running on the Associated Press wire.
Contact Us
We hope you are enjoying ACBL Marketing Matters. We welcome and encourage your comments and suggestions about our services.
You can e-mail us at: marketing@acbl.orgFor additional information and services for clubs and teachers,
please contact us toll free at800-467-1623, or at 901-332-5586, ext. 1357,
or e-mail us at marketing@acbl.org.
You may also visit www.acbl.org.American Contract Bridge League
2990 Airways Blvd.
Memphis TN 38116Copyright (c) 2004 ACBL
All Rights Reserved