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Marketing Matters
November 2004
Volume 1, Number 11


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The mission of the ACBL is to serve the bridge-related interests of its members and to promote and sustain the game of bridge.


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In This Issue:

*MiniBridge

*Decisions, Decisions

*Planning the
Perfect Tournament

*Celebrity Speaker Programs

*We’ve Got the Score

*How Do I…

*Contact Us



MiniBridge
If you think youngsters aren't ready for bridge, think again. Or rather,
think MiniBridge. For a fun way to involve children in our game,
read about MiniBridge here
. Much more information is
available at the English Bridge Union.


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Decisions, Decisions

Club directors and players alike now can read the new Duplicate Decisions online. This popular handbook helps explain the Laws of Duplicate Contract
Bridge and rulings in everyday language.

Click here to view.


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Planning the Perfect Tournament

Also new online is a guide to planning successful tournaments,
with descriptions of committees, timelines, a sample schedule and more.
Read it here.


There's an idea for any tournament.


StarsCelebrity Speaker Programs

Celebrity speaker programs aren’t just for the IN players, though often the IN Committee will handle the arrangements. Local experts and teachers make great speakers. Who is more of a celebrity or expert to newer players than their teacher? If teachers are speaking at the tournament, they are going to make sure that their students are there to hear them. (Consider naming events for the speaker or teacher to follow their talks as an added
incentive to invite students and friends to attend.)


We've Got the Score
We've Got the Score

Did you know the ACBL Duplicate Instant Scorer is available online? You can print it out and make copies as a give-away for your players and students.

Click here for more information.


How Do I...

I want to email my game results to the players. How do I do that?


This is one of the questions in the ACBLscore Frequently Asked Questions--and incidentally a great service to your players. Read all the FAQs here.

What's your question? Send it to acblscore@acbl.org.

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Contact Us

We hope you are enjoying ACBL Marketing Matters.
We welcome and encourage your comments
and suggestions about our services.
e-mail us at marketing@acbl.org.

For additional information and services for clubs and teachers, please contact us toll free at 800-467-1623 or e-mail us at service@acbl.org

You may also visit www.acbl.org
American Contract Bridge League
2990 Airways Blvd.
Memphis TN 38116

Copyright (c) 2004 ACBL
 All Rights Reserved