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Marketing Matters
October 2004
Volume 1, Number 10


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The mission of the ACBL is to serve the bridge-related interests of its members and to promote and sustain the game of bridge.


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In This Issue:

*AARP- Las Vegas

*Charity Games

*Socialized Bridge

*Club Appreciation Month

*Copy Max

*Gift Memberships

*Goodwill Day

*Orlando Bridge Blast

*Contact Us



ACBL Meets AARP
AARP Life@50+

Life at 50+ can be grand! And we’re taking our game on the road to Las Vegas Oct. 14–16 for the fourth annual Life@50+: AARP's National Event & Expo. It’s a great audience of younger seniors who are traveling and looking for leisure activities. The ACBL this year will host two stage presentations on playing bridge online with Fred Gitelman
and Sheri Winestock of Bridge Base.


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Charity Games

'Tis the season of charity, and there’s still time for clubs to sign up to participate in the ACBL-Wide Charity Pairs Nov. 22-28. Hand records will be furnished for Monday evening, Nov. 22 and Shuffle and Deal games throughout the week. Deadline to register is Oct. 22. These games will fulfill club charity game requirements for 2004. charityfdn@acbl.org


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Socialized Bridge

A great idea turned into a great success when Atlanta hosted a free sanctioned duplicate game for social players during the first day of its
Labor Day Regional. How successful? How’s 47 tables? Several came
back for another session, a few joined the ACBL on the spot, and
several more signed up for lessons.

For more information on sponsoring such a game
at your tournament, click here.

Club Appreciation

This month all sanctioned club games may hold a Club Appreciation Pair
Game and a Club Appreciation Swiss Teams Event per-sanctioned session. Masterpoints awarded: Black points at unit open pairs rating (85% of sectional open pairs) for the Club Appreciation Pair Game. For team events, the club awards 5% gold masterpoints to a maximum of 0.25 per player. The remaining masterpoints are to be sectional-rated black points.

For more information, contact specialevents@acbl.org.

CopyMax Discount Card
Update Your CopyMax Card

CopyMax discount cards expired Sept. 1, 2004. Be sure to update and
use new cards with a Sept. 1, 2005 expiration date.

Click here.

The Gift of Masterpoints
Give the Gift of Masterpoints

Promote gift memberships for the friends of your students and players. A new member packet with a personalized message will be mailed to gift recipients within two weeks, or closer to the holidays if requested. Gift memberships can be ordered from the sales department toll free at
800-264-2743
or membership@acbl.org. And be sure to recruit new members before the rate increases to $26 on Jan. 1, 2005.

Goodwill Day
Spread Goodwill

It’s nice to be important, but it’s more important to be nice! We know our club managers spread goodwill every day, but there are three special days each year when goodwill rates an even higher priority. And on Monday,
November 22 during the Fall NABC in Orlando, managers will be able
to spread the goodwill in full force.

Clubs are encouraged to do something extra special for their members during this special day. Host a Goodwill party, hand out "happy face" stickers, or in honor of goodwill in Orlando, how about everyone
wearing fashionable pink feathers.

Also, if you have ideas for Goodwill Day promotions, please send them
to the ACBL Marketing Department at marketing@acbl.org.
We would love to hear your Goodwill ideas.


Bridge Blast Weekend

2004 Fall NABC
Bridge Blast Weekend

Orlando will be a blast for newcomer players. In addition to the free
Audrey Grant lesson and Bridge+ Game Saturday, Nov. 20, Marti Ronemus
will offer a free lesson and Easybridge! Game Sunday, Nov. 21.

Click here for details.


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Contact Us

We hope you are enjoying ACBL Marketing Matters.
We welcome and encourage your comments
and suggestions about our services.
e-mail us at marketing@acbl.org.

For additional information and services for clubs and teachers, please contact us toll free at 800-467-1623 or e-mail us at service@acbl.org

You may also visit www.acbl.org
American Contract Bridge League
2990 Airways Blvd.
Memphis TN 38116

Copyright (c) 2004 ACBL
 All Rights Reserved