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Marketing Matters
September 2004
Volume 1, Number 9


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The mission of the ACBL is to serve the bridge-related interests of its members and to promote and sustain the game of bridge.


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In This Issue:

*ACBL-ABTA
Member Drive

*New ACBL Brochure

*Club Renewal Packets

*Club Appreciation Month

*Magic IN Orlando

*Contact Us


ACBL & ABTA Logos
Recruit for the ACBL!
Support the ABTA!

For the first time, the ACBL is partnering with the American Bridge Teachers Association for a special membership drive. For every ACBL member recruited by any accredited teacher from Oct. 1-Dec. 31, 2004, the ACBL will contribute $5 to the ABTA. Remember that the dues for new members will increase from $24 to $26 on Jan. 1, 2005, so this also is a good time for your students to save a little money.

For full information about the membership drive, click here.



The ACBL: Your Best Partner in Bridge
Brochure Now in Print!

“Follow Our Lead. Bridge is more than a pastime. It’s a passion.
Players return to the table time and time again for the mental
challenge, the competition and the company of others who
share their love of the world’s greatest card game.”

So begins a colorful, informative brochure for prospective members or
sponsors now available from the ACBL Marketing Department. The
brochure includes player testimonials, an introduction to duplicate
bridge, bridge education information, and a special section
featuring The Bridge Bulletin magazine.

Click here to view brochure.



Club Renewal Packets
Club Renewal Packets Contain
Important New Information


2005 Club Game Sanction Renewal Packets will be mailed in September
and contain important new information regarding special events and membership dues and the Club Managers Newsletter.



Club Appreciation MonthAppreciation Month

We our ’s, especially during October. All sanctioned club games may
hold a Club Appreciation Pair Game and a Club Appreciation Swiss Teams
Event during the month of October per-sanctioned session. Masterpoints awarded: Black points at unit open pairs rating (85% of sectional open pairs) for the Club Appreciation Pair Game. For team events, the club awards 5% gold masterpoints to a maximum of 0.25 per player. The remaining masterpoints are to be sectional-rated black points.

For more information, contact specialevents@acbl.org.


Magic IN Orlando
Be sure to tell your IN students there will be TWO free lessons
and games as a part of the Fall NABC in Orlando.


Audrey Grant presents Five Commonly Made Mistakes—
and How to Fix Them
from 10-noon Saturday, Nov. 20,
followed by the free Bridge+ game.

Marti Ronemus presents an Easybridge! lesson from 10-noon Sunday,
Nov. 21, on “Long Suits—Better than Money.” It will be
followed by a free Easybridge! game.

All of this plus the Intermediate-Newcomer Reception Saturday
evening and the usual great cast of celebrity speakers.

The Orlando Seminar schedule now is posted.
Click here for program information.



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Contact Us

We hope you are enjoying ACBL Marketing Matters.
We welcome and encourage your comments
and suggestions about our services.
e-mail us at marketing@acbl.org.


Copyright (c) 2004 ACBL
 All Rights Reserved